Posts from the ‘Facebook’ Category
Back in 2010, I wrote an article about how we are at the mercy of free social network like Facebook and Twitter. I recommended that we all have a contingency plan in case they went down, to not give up on more stable marketing tools that are still working well for us, and that we support niche networks that help us reach our audiences and are hungry for our business.
Well, here we are two years later, still at the mercy of free social networks. Only they are all finding ways to add fees to what they offer which perfect sense – this is how they will stay in business and be able to keep offering us the free stuff. But what rubs me the wrong way is how some of them (Facebook) are manipulating the way their service works in order to convince (coerce) you into paying to promote your content just so it will be seen.
We’ve all been hearing about the changes in the EdgeRank algorithm – how Facebook gives specific types of posts with specific types of interactions an edge over other posts in people’s news feeds. Well, lo and behold, many of us are seeing precipitous drops in visibility for our posts, especially those of us not using the ever-changing best practices of engaging content publishing and interactions on one’s Facebook Wall.
To see how much of an impact Facebook’s Promoted Posts would have on my own Facebook Page, I ran a quick experiment. I put up this graphic:
Without promotion, it received a handful of shares and under 100 people saw it. Read more
Facebook has been churning out the changes since pre-IPO, and many of these changes affect the things we do – or want to do – with our Facebook Pages and posts. I wanted to point out a few of these features, especially those I’m finding immediately useful.
1. Assign Admin Roles for Your Page
If you have several team members working on your Facebook Page or want to bring someone on for a specific task, however, were hesitant to give them full access to your Page’s admin section, Facebook recently added the ability to parse out admin privileges. As you can see from the chart below, there are now five admin roles, each with their own set of permissions.
The Manager has full access to everything. If someone is brought on to publish content to your Page, they can access everything except the ability to manage admins. The moderator doesn’t have or need the content creation or manage admins tools. The person handling the advertising for the page just gets access to ads and Insights. And someone who just analyzes your Facebook Insights gets no other access to avoid any potential mishaps.
