Aliza Sherman is a Web and social mobile pioneer, an international keynote speaker, author of nine books, and a digital strategist since 1992.
Aliza provides high-level and nitty gritty strategic digital marketing consulting to companies and nonprofit organizations, often with a focus on the women’s market and cause-related efforts.
- Digital Marketing Strategy (including reviews and assessments)
- Social Media Engagement (including training)
- Social Mobile Apps Marketing
- Mobile Marketing Integration
- QR Code Campaigns
- Strategic Content Marketing
- Social Network Management (planning for implementation)
- Crowdsourcing (high level strategy)
In addition to starting the first woman-owned Internet company in the early 90s, Cybergrrl, Inc., she has been writing, speaking and consulting about social media since 2006 and social mobile marketing since 2010. She is also well known for her expertise on women’s technology and business issues.
She is an advocate of sensible, practical and manageable uses of technology that achieve business goals. She deftly cuts through hype to get to the essence of what tech tools to use and how to use them well for optimal results.
Aliza is on the advisory boards of a number of tech startups including:
Just Family – Smartphone app to privately and securely share photos with family members.
ThankBank – Leveraging thanks and kudos at the enterprise level.
Trover – World wisdom. Discovering and sharing the world’s hidden gems.
She is also on the Governing Board of LifeCenter Northwest, one of 58 federally designated nonprofit organ procurement organizations (OPO) in the United States. LifeCenter Northwest works together with families, medical professionals, and communities in Alaska, Montana, North Idaho, and Washington to save lives through organ and tissue donation.
More About Aliza
“It’s a man’s world out there in cyberspace – but not if Aliza Sherman has anything to say about it. Her mission: empower women and girls through technology.”
– The Wall Street Journal
Aliza Sherman is a Web pioneer who has worked as a digital strategist since 1992. She speaks around the world and writes about the Internet, social media, mobile marketing and new technologies, platforms, and apps. She is also known for her focus on women’s technology and business issues and specializes in making tech more accessible to humans.
And yes, she has been known to wear a pink tiara and boa at conferences!
In 1992, she created The Women’s List, an email community and networking platform for women to share their resumes and strengthen business relationships. She built some of the first online forums for domestic violence awareness and breast cancer awareness on early BBSs and commercial online services. She also consulted clients such as WomenSpace – a female health company – to incorporate online marketing into their communications, marketing and market research efforts.
In 1995, Newsweek named her one of the “Top People Who Matter Most on the Internet” as founder of the first woman-owned, full-service Internet company, Cybergrrl, Inc. and the first global Internet networking organization for women, Webgrrls International.
In 2003, she started a digital consulting firm that grew into the early social media marketing agency Conversify.
In 2008, she coined the term Social Media Marketing Plan or SMMP and developed the concepts and format for these plans for companies and nonprofits to help them incorporate social media into their traditional marketing plans. She presented her ideas about SMMPs at Web 2.0 Expo in 2010. She also helped pioneer Social Media Calendars (SMCs) and published early analysis about the elements of SMCs: Why You Should Have a Social Media Calendar and Elements of a Social Media Calendar.
Aliza’s books include The Everything Blogging Book, Streetwise Ecommerce, PowerTools for Women in Business, and The Complete Idiot’s Guide to Crowdsourcing. Her 9th book is Mom, Incorporated and was co-written with Danielle Smith.
In addition to publishing nine books, Aliza has produced content for both public radio and public television including filing stories for “Marketplace” and has been recognized for her writing and blogging by Fast Company who listed her as one of the “Most Powerful Women in Technology” in 2009. She has also contributed to Web Worker Daily and Mashable.
Aliza specializes in making tech more accessible to humans.
Sensible, practical, manageable.
In need of tech clarity? Let Aliza be your guide.