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Posts tagged ‘share’

How Summify is simplifying social

January 11th, 2012

Aliza

Update: Twitter just bought Summify…

Summify Joins the Flock at Twitter (Summify blog)

Twitter to Acquire News Aggregator Summify (SearchEngineWatch.com)

Social Summary Site Creator Summify Acquired by Twitter (Marketingland.com)

There are many ways to filter a stream, and we’re all desperately seeking the “Perfect Filter” to bring us only what we really want or need from the firehose of socially-shared information. I’m starting to use – and like – Summify.

As you connect your social and news accounts (Twitter, Facebook, Google Reader) to Summify, their algorithms prioritize the text-linked news stories shared by your connections. Stories with more retweets, likes and more shares get higher priority as do your friends and fans who are being shared most often. Over time, the system learns your preferences, too.

Here’s a sample of what I see in my email daily from Summify – an easy to digest list of top news stories that doesn’t overwhelming me.


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Do You Know What You’re Sharing?

November 22nd, 2011

Aliza

Stock-keylockI was dismayed to read the Tech Crunch post “Facebook and the Age of Curation Through Unsharing” by Josh Constine. I found it to be an arrogant and even frightening look at how online information sharing could be going with a call to action to “learn to filter out the noise in reverse, opting out when we don’t want to share instead of opting in when we do.”

Of course, this was just my gut reaction, but here a few things that bothered me about the piece. I’ve italicized excerpts.

Facebook’s Open Graph is ushering in a monumental shift in how we curate what we share.

This lede right away tells me that Facebook, once again, may be trying to push through a major change in how our information is being handled, and to some extent, we are at the mercy of the company leader’s careless whims. Already, I’m on the defensive.

Curation used to mean opting in to sharing…I believe we are entering the age of curation through unsharing, and it will force us to change.

Curation still means opting to share. If we are forced to change our online behaviors to opt out of sharing - if sharing is automatic with every action we take online – that is not called curation. That is called Invasion of Privacy. Read more

Everyone wants attention. What are you giving?

October 18th, 2011

Aliza

Woman-with-megaphoneSomeone asked me the other day, “Are you starting to feel like people are just broadcasting in social media?”

I was about to say “No, not in social media,” but then I looked at the Twitterstream at large. Then I looked at my own.

The tweets that were mostly statements, sharing content, linking to other things – they were dominating and one-sided.

Sure there were some retweets and some @ messages, but more and more I began to notice that much of what we are putting out there and consuming these days in social media consists of broadcasting, not conversing.

I’m not sure how we fell into the trap of broadcasting again. Lazy? Overwhelmed? A combination?

We used to have mostly conversations when we adopted social media versus email lists and Web-based threaded messaging boards. But then the brands invaded our social spaces – just like they did with the Web – and suddenly the landscape of sharing and interacting became littered with ads and one-way communications. We seem to have started mimicking them. Shame.

We talk about the fact that social media is “social” and at least two-way if not multi-way, and yet how often are our own steams and feeds riddled with announcements about what we are doing, what we are reading, what we are posting, what we are thinking?

Count how many times you’ve interacted with others on Twitter today compared to the tweets you’ve put out there to “share” your information. In the last week?

In the last 6 hours, here’s my Twitter activity breakdown:

Annoucements (including sharing info, posting links, asking questions) = 16

RTs – 5

@ Responses – 10

@ to Initiate Conversation with someone else – 0

Aliza Sherman (alizasherman) on Twitter

We all want attention.

What REAL attention are you giving to someone else?

How to Share Another Page’s Updates on Your Facebook Page

February 28th, 2011

Aliza

I was asked today how to share another Facebook Page’s updates on your own Facebook Page, one that you manage as an admin. I wasn’t sure if this was possible, but then I remembered that you can now switch your account to using Facebook as yourself or using it as your Page.  Here’s what I learned:

1. To be able to share a Page’s updates on your Page, you need to make sure you have “Liked” that Page while you are using Facebook as your Page.  So first you must switch how you’re using Facebook to “Using Facebook as Page.”

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2. Choose which Page you’d like to be. You are given the choice of which Page you’d like to be only if you manage more than one Page. If you don’t, you won’t be given a list of choices. Click Switch to become the Page.

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3. You’ll then be taken to the Facebook Page you’ve chosen to be.

Now you need to make sure you’ve “Liked” the Page containing the updates you’d like to share on your own Page. Remember, you are operating as your Page so it is your Page that is liking the other Page. This used to be called “Favoriting a Page.”

Go to the Page you’d like to like and click “Like.”

Once you do, return to your Home. You can do this by clicking the Facebook logo on the upper left side of the page or clicking the Home link which is confusingly over toward the right.

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4. Once you are at your Page’s News Feed (remember, you aren’t you at the moment), you will see the Page you added. In this instance, I “Liked” Social Media Today so that Page’s updates now appear in my Page’s News Feed along with the updates of the other Pages I favorited in the past or recently “Liked” as my Page. Go the the Page update you’d like to share on your Page and click the Share link.

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5. You can add some text before posting to your Page. Click the Share button to add all of this to your Page.

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6. Go to your Page to verify the post is now there.

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That’s how you add an update from another Page to a Page you manage.

You did remember to switch back so you’re using Facebook as you, the human, right? Just checking!

You can also get a few other tips from my Mashable post “How Brands Can Make the Most of Facebook’s New Pages.”

What other actions have changed or gotten confusing to you since Facebook began switching over to New Facebook Pages?